I met the owners of Helmsie this past January at AmericasMart in Atlanta. I was immediately drawn to their illustrations and design. Once I met Karla and Sarah, I was completely smitten with the brand as a whole. Plus I loved supporting another Momma run business. If you aren't already clicking over to visit their amazing shop, then keep reading, I'll make you a fan. 

'Not Your Momma's Alphabet Cards' is right. These fun and fresh alphabet cards are beautiful and clever. As I was staging photos for this blog post, my curious four year-old Max walked up and asked what I was doing. 'Oh Mom, look at the astronaut, he went to the moon with America!' he is referencing the American flag on the card, we don't have the heart to correct him. 

These cards could be used to announce a pregnancy, cute flat lay photos as your kids hit milestones and then also their original purpose, to quiz kids on the alphabet with clever illustrations and words. I also, think these would be so cute clipped up onto a string spelling out words you want your kids to learn. The possibilities are endless and I can't wait. 

But there is more, Helmsie also has beautiful illustration prints you can hang in your kids rooms and nursery. I snagged a beautiful bee print for Eleanor's room!

I know you'll love these ladies and their products as much as I do, go check them out, let them know Indie & Chic sent ya. Instagram @HelmsieBaby

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